User Experience, also commonly known as UX, is a term not to be taken lightly when it comes to online marketing. It is also a term that I believe is highly misunderstood and often confused with terms such as Usability and User Interface Design.
So, what is User Experience?
Simply put, User Experience is a term used to describe the overall experience and satisfaction a user has when using a product or system. In Terralever’s case, that would be a website or web application but it also applies to a consumers experience using, let’s say, an iPhone, car, dishwasher, airport elevator, gas pump, mail box, office chair, etc…
It’s easy to see why User Experience is often confused with Usability and User Interface Design, after-all, they are both very important elements of the User Experience as a whole – It’s the synergy of many elements that makes up User Experience. This includes Information Architecture, Interaction Design, Human Computer Interaction and Human Factors Engineering, just to name a few.
In online marketing, the perfect User Experience can result in conversions, leads, sales and ultimately success – The question is, have you planned ahead for your customers’ User Experience?
For a more in depth view of User Experience Design check out: www.montparnas.com/articles/what-is-user-experience-design/
