Coupons = Motivation to Buy

by Terralever on April 3, 2009

Good Internet business practices in 2009 include offering low prices, great deals, and coupons.

“Free Shipping” was the online mantra of the holidays. Since the average amount a consumer spends is predicted to decrease quite a bit this year, to entice purchases the trend for 2009 is digital coupons.

87% of money-conscious consumers now prefer to shop at retailers that offer coupons. With the advent of the iPhone, Google Android and other touchscreen smartphones consumers can use their cell phones to look for deals and coupons right at the point of purchase.

Coupon sites have become huge, with one popular site reporting over 5 million unique visitors per month. They offer a Firefox extension, gadgets, widgets and more; as consumers search the web they can instantly be notified of an available coupon for the site they’re visiting. If you have an online coupon to offer, it’s free to add it to the site.

Are you ready for 2009? Your marketing plan needs to include meticulous site SEO, inbound links, good deals to attract buyers, digital coupons, display ads, and PPC.


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