Twestival Phoenix: A Case Study on Social Media and Giving

March 24, 2010

On a Friday night this past September, over 170 people gathered at Aloft Tempe to party on behalf of charity. They gathered to eat, drink, and be merry in each other’s company at Twestival Phoenix Local. Twestival is an “international movement where people meet offline for one night, have fun and do some good for [...]

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SXSWi 2010, Recap from a n00b

March 19, 2010

I am not fully recovered yet from my first ever South by Southwest Interactive (SXSWi) experience, however, despite my lacking ability to function at a normal rate, I will attempt to give you my recap on the interactive mega-conference. A lot of People and Zone Bar Danger Zones I’ve read that there were approximately 15,000 [...]

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Geosocial Applications, Archetypes and SXSW

March 11, 2010

Geosocial applications have been hot this year. At their most basic level, geosocial apps allow users to share information about where they are and what they are doing with friends in real-time. All updates are geotagged to a particular venue, and venue pages show the latest activity specific to that place. Brightkite, Foursquare, and Gowalla [...]

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Mashable Changes Facebook Posting Strategy

March 8, 2010

Mashable has rolled out changes to their Facebook Fan Page since we wrote about their practice of asking questions to stimulate conversation while being noticeably absent from those same conversations. Read about the changes on the Terralever blog.

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Mashable Fans: Pawns in the impressions game

February 19, 2010

Earlier this week, Mashable changed their Facebook posting behavior from feeding headlines to asking questions. Fans are participating, but is Mashable? The Terralever Blog highlights the resulting social media etiquette issues.

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Usability Issue: Abandoned Towels

February 18, 2010

User experience architect, Jen Johnson, points out key usability issues on the Horchow ecommerce site, and recommends simple changes that would improve sales conversions.

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Is Facebook helping or hurting your hiring efforts?

February 15, 2010

You Google job candidates before hiring, but has it occurred to you that those candidates are doing the same to you? Your social media presence shapes perceptions about you as an employer, impacting your ability to recruit talent.

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Google Gives Up on Orkut, Announces Google Buzz

February 9, 2010

Google announced their much-anticipated new product Google Buzz. Terralever CEO, Chris Johnson, shares some initial thoughts about the implications for search and social media.

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The Free Egg Disaster of 2010

February 5, 2010

Social media campaigns that feature free product giveaways can drive high traffic volume over a short period of time. If a campaign is poorly planned and managed, this rush of traffic can result a horrible user experience.

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10 Email Marketing Mistakes That Should Never Be Overlooked

February 1, 2010

Not every email marketing best practice is an obvious one. From subject lines to ISP testing, learn 10 email marketing mistakes to avoid, and resulting best practices to adapt and adhere to.

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