Project: Red Bull Facebook Connect – http://connect.redbullusa.com
Red Bull is a global brand with tremendous media and content dispersed throughout the web. Through branding they reach a variety of people across a variety of portals everyday.
The Objective:
Although Red Bull reaches huge amounts of people everyday; the content they provide is disconnected. Knowing that many Red Bull content blog visitors have similar interests, Red Bull wanted to find a way to bring the individual blog portals, along with the people who visit them, together.
The Solution:
In order to meet this objective, Terralever implemented Facebook Connect on five of Red Bull’s content blogs. These implementations allow users to use Trusted Authentication to sign-in to their Facebook account at anytime during their visit on the blog. Once signed in, users can comment on postings through Real Identity, eliminating anonymous comments that are common in the blogosphere. Furthermore, a flash-based hub-site was created to house all blog content. On this site users can view activity from each of the portals, as well as view Red Bull content that peers in their social network are engaging in. In addition, Social Distribution is leveraged to draw more users into the experience.
The Highlights:
- This implementation of Facebook Connect was presented as a working demo at the F8 conference in 2008
- It was the first implementation of Facebook Connect in Adobe Flash
- It was the first time Facebook Connect was leveraged to link together multiple websites
The Results:
- Users were able to leverage Facebook Real Identity to comment on the blogs and and nearly all users chose to use the Connect implementation when leaving a message.
- The cross-pollination of content on the hub-site allowed users to engage with content they never knew existed, and share in stories and postings that were being viewed and commented on by friends in their social network.
- Additionally, peers who were notified through newsfeeds of their friends’ activity were drawn into the Red Bull sites to view the content and share their own comments.
