On March 11th, Terralever is introducing the first live webinar of our Online Marketing Webinar Series. The series will cover a variety of relevant online marketing topics, the first focusing on Maximizing Online Marketing in the Travel Industry.
In these economic times where industries like travel and tourism have felt the impact of change in consumer behavior, there’s never been a better, more important time to leverage online marketing.
Resist the urge to pull back on marketing during these uncertain times. In this webinar, Scott McAndrew, Director of Strategy for Terralever will show you what tourism marketers can do online to cut through the clutter and build brand, lift web traffic, drive conversions and grow market share affordably and effectively.
WHEN: Wednesday, March 11, 2009
10:00 AM PST | 11:00 AM MST | 12:00 PM CST | 1:00 PM EST
PRESENTER: Scott McAndrew, Director of Strategy, Terralever
FOR: Marketers and sales leaders in the travel and tourism industry - Those seeking ways to boost existing online marketing programs
YOU’LL LEARN:
• What’s really possible with search engine marketing
• What local search is and why it’s so important
• Best practices for increasing the effectiveness of your email marketing
• Effective ways to participate in social media
• Why so many online marketing initiatives are set up to fail before they start
About the Presenter:
As Director of Strategy for leading internet marketing and strategy firm, Terralever Scott McAndrew works with clients that include Red Bull, Microsoft, Scottsdale Convention & Visitors Bureau and MiiAmo Spa. Through his long career in online marketing, he’s witnessed firsthand the evolution of the industry and how marketers today can leverage the many opportunities it presents.
To Register for the FREE Webinar go to: http://webinars.terralever.com/default.aspx
