Comments on: Using Social Media to Increase Leads http://www.theterraleverblog.com/using-social-media-to-increase-leads/?utm_source=rss&utm_medium=rss&utm_campaign=using-social-media-to-increase-leads Marketing experts in all things digital Fri, 03 Feb 2012 14:51:56 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Courtney Crane http://www.theterraleverblog.com/using-social-media-to-increase-leads/comment-page-1/#comment-369 Courtney Crane Mon, 01 Feb 2010 20:52:40 +0000 http://www.theterraleverblog.com/?p=276#comment-369 I completely agree Brian — That's a great way to find people who have no idea that you exist. Thanks for your comment! I completely agree Brian — That’s a great way to find people who have no idea that you exist. Thanks for your comment!

]]> By: Brian Roy http://www.theterraleverblog.com/using-social-media-to-increase-leads/comment-page-1/#comment-367 Brian Roy Thu, 28 Jan 2010 15:57:36 +0000 http://www.theterraleverblog.com/?p=276#comment-367 Lead generation is one very, very overlooked opportunity for Social Media - but to confine it to "create content and use fans/followers/readers as leads" is just one way to get there. I actually believe using monitoring - not to listen for someone talking about you, but to find people looking for a solution in your target market is a fantastic lead generation opportunity. Suppose you are a web conferencing company with no name recognition but a superior product. Suppose you monitored for "webconference" or "web conference" and filtered the results for key words/phrases indicating need, frustration, or interest and treated those posts as leads. Social Media is a great way to better align your business with your target market - and to find people in your target market who want/need what you've got - even if they have no idea you exist. Lead generation is one very, very overlooked opportunity for Social Media – but to confine it to “create content and use fans/followers/readers as leads” is just one way to get there.
I actually believe using monitoring – not to listen for someone talking about you, but to find people looking for a solution in your target market is a fantastic lead generation opportunity.
Suppose you are a web conferencing company with no name recognition but a superior product. Suppose you monitored for “webconference” or “web conference” and filtered the results for key words/phrases indicating need, frustration, or interest and treated those posts as leads.

Social Media is a great way to better align your business with your target market – and to find people in your target market who want/need what you’ve got – even if they have no idea you exist.

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